Brand, Visual design, Web design
Prime Companies
Background and problem — Prime Companies had a mission and brand that no longer properly represented the company as a whole and where they stood in today’s market. They needed a brand refresh and to update their values to remain relevant in the local market and for their tenants and investors.
Role — Responsible for redefining the company’s vision for design, brand strategy, and design operations. Conducted extensive local competitive analysis, resulting in a comprehensive rebranding initiative. Collaborated with third-party developers to launch a new website from inception to completion.
In addition to the larger company rebrand, I also designed and redesigned a few of Prime’s property logos (Tall Oaks).
Tools — Sketch, Illustrator, Photoshop
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I workshopped with Company Partners on an audit and brand strategy.
Educating the process and how it could be applied.
Updated values for Prime Companies:
Worked on rebranding one of Prime’s lower-income properties, Tall Oaks.
The property was getting a facelift both internally and externally. We needed a logo to bring it up to speed with the property and establish cohesion.
